Dr. Tati Escandón
SEXOLOGIST AND PSYCHOTHERAPIST            BRANDING & STRATEGY         CONTENT CREATION.       2022


Dr. Tati Escandón is a personal brand in female sexuality that is focused on working from a conscious perspective with women who seek to feel good and enjoy their own bodies.

Dr. Tati is a personal brand that understands the needs of the modern woman and seeks to break down barriers imposed by gender stereotypes.

It is a feminine, fresh, inclusive, and sensual brand that inspires, educates, and guides its patients in creating spaces of respect and inclusion, where they can get to know themselves better, connect with their sexuality, and develop conscious relationships.

Dr. Tati Logo

The logo of Dr. Tati is a unique proposal for a health-related identity, but perfectly represents the diverse and inclusive essence of the brand.

Its decorative typography symbolizes the fluidity of sexuality and feminine delicacy. Characters with different endings represent the versatility of personal and intimate relationships, while the connection between "t" and "i" symbolizes the bond created in these relationships.

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